Research: Do LLMs Have Values?

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Research: Do LLMs Have Values?

Article Published May 2, 2025

This article originally appeared in the Harvard Business Review on May 2, 2025.

by Jordan Loewen-Colón, Benedict Heblich, and Marius Birkenbach

If you’ve ever taken a corporate personality or skills assessment, you’ve probably come across the Core Values Finder, a tool for measuring personal values. It is based on one of the most reliable and valid instruments for assessing human values: the Portrait Values Questionnaire-Revised (PVQ-RR). The goal of the scientific questionnaire is to assess how respondents align with 20 different values, among them caring, tolerance, humility, achievement, and self-direction. Respondents make rankings using a scale of 1 (“least like me”) to 6 (“most like me”). Their responses indicate what’s important to them and what informs how they make decisions.

Read the Full Article

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